A soccer ball built from real skin tones. A campaign built for unity.
Created for Breeze Singapore, this campaign turned a youth sports sponsorship into a hands-on symbol of racial harmony, with every pass, kick, and goal carrying a deeper message: diversity belongs on the field.
The Problem
Breeze, a major sponsor of youth soccer in Asia, wanted to go beyond logos and league partnerships.
Their mission was to teach children the value of racial unity — not through messaging, but through play itself.
Their mission was to teach children the value of racial unity — not through messaging, but through play itself.
But racial bias in youth sports, though rarely explicit, often shows up in more subtle forms: team divisions, cultural assumptions, even who gets to lead on the field.
Breeze asked: How can we bring inclusivity to life without saying a word?
Breeze asked: How can we bring inclusivity to life without saying a word?
The Insight
The soccer ball is the most shared object in the game.
If it could carry a message — not printed on it, but built into it — then every match could become a lesson in unity.
If it could carry a message — not printed on it, but built into it — then every match could become a lesson in unity.
The Story We Told
We created The Ball for All — a soccer ball stitched from the skin tones of children around the world.
Each color panel was matched to a real child’s skin tone from countries like Brazil, Nigeria, Spain, China, and Singapore.
These weren’t abstract gradients. They were Pantone-matched, photographically sourced colors from the players themselves.
These weren’t abstract gradients. They were Pantone-matched, photographically sourced colors from the players themselves.
In the launch film, there’s no voiceover.
No actors. No slogans. Just children — playing, falling, getting up, passing, smiling.
Quiet moments of shared energy and mutual care.
No actors. No slogans. Just children — playing, falling, getting up, passing, smiling.
Quiet moments of shared energy and mutual care.
The final frame delivers the message simply: “The Ball for All. A ball that celebrates diversity.”
The Outcome
The campaign made headlines across the region.
More importantly, Asia’s largest youth soccer league, the JSSL7’s, adopted The Ball for All as its official match ball.
More importantly, Asia’s largest youth soccer league, the JSSL7’s, adopted The Ball for All as its official match ball.
It now rolls across 13 countries, used by over 160 youth teams and 2,000 players.
A campaign that didn’t need a speech — just a ball and a team full of differences.
Video Case
Posters
AD Stars 2016:
Shortlist / Design
Shortlist / Outdoor
GONG's 2016:
Direct, 1 Bronze
Media, 1 Finalist
Outdoor, 1 Silver
Promo & Activation, 1 Bronze
ECD: Erick Rosa
Creative Directors: Ang Sheng Jin / Daniel Kee
Art Directors: Andrew Ho / Martin Coppola / Ang Sheng Jin / Alex Tan
Designers: Andrew Ho / Martin Coppola / Alex Tan
Writers: Guy Lewis / Daniel Kee
Photographer: Alvin Tan (Teo Studios)
Illustrators: Nelson Digital Imaging
Producers: Jacqueline Wong / Jonathan Gerard
Account Servicing: Shaifali Dayal / Khatkhanang Chavalitsakulchai / Rosa Trinh
Producer: Gin Khoo (Purplelab Pte Ltd)
Editing: Purplelab Pte Ltd
Music: Adam Behr / Neon Singapore