I’m Martín Cóppola — a Creative Director with a deep love for powerful ideas and the stories that bring them to life. For over 20 years, I’ve worked across continents — from Montevideo to Vietnam, to Singapore, to Shanghai, to Denmark — helping brands create work that resonates, surprises, and sticks.

For me, creativity isn’t just about being original. It’s about being meaningful. The best work connects with people emotionally — because it’s rooted in something true.

That’s why brand storytelling isn’t a trend for me. It’s a method. A compass. A way to turn ideas into something unforgettable.

Along the way, I’ve had the privilege of receiving recognition from festivals like Cannes Lions, Spikes Asia, AdFest, El Ojo de Iberoamérica, and FIAP, among others.

While awards matter, what truly drives me is making work that people feel and remember.

Whether leading a team, building a campaign, or shaping a brand’s tone, I always ask:
What story are we really telling?

That question keeps me curious and keeps the work honest.