With over two decades of immersion in the creative realm, I am fervently dedicated to crafting compelling narratives that resonate with global brands. In my role as Global Creative Lead at LEGO, I collaborate closely with a team of talented creatives, strategists, and marketers to conceive and execute groundbreaking campaigns that captivate and enchant audiences, spanning both the young and the young at heart worldwide. My responsibilities extend to forging fruitful partnerships with external entities and agencies, ensuring the unwavering conveyance of LEGO's brand essence and principles across diverse channels and platforms.

Prior to joining the LEGO Group, I embarked on an enriching creative journey within acclaimed agencies including Ogilvy and MullenLowe. There, I lent my creative prowess to campaigns for esteemed clients like Ford Motor Company, AB InBev, ClubMed, PepsiCo, Banco Santander, Unilever, and more. My contributions have garnered recognition through prestigious awards such as Cannes Lions, Effies, and AdFest, Gong, El Ojo de Iberoamerica, FIAP. Additionally, I have had the honor of serving as an international jury member for esteemed creative competitions.

My quest for continual growth propels me to pursue diverse courses and seminars, encompassing realms such as brand strategy, storytelling, photography, and sitcom writing. Multilingual proficiency in English, Spanish, and Portuguese enables me to navigate the global landscape, complementing my passion for exploring different cultures and lifestyles through travel.

I firmly believe in the transformative power of creativity for effecting positive change and championing social good. My unwavering commitment to this cause fuels my dedication to leveraging my skills and expertise to make a meaningful impact on the world. Joining the LEGO family, a company that shares my vision and values, fills me with excitement, and I eagerly anticipate contributing to its mission of inspiring and nurturing the builders of tomorrow.
Back to Top