NUH Singapore - Part of me

The National University Hospital wanted to celebrate the life saving organ transplants that they perform between living donors and recipients. To show what a big part the living donors have in the receipts everyday lives – we shot these stop motion executions. We used real donors and recipients, and depicted the recipient doing their favorite activity – with a little help from the donor. We also shared their stories. It became a simple but powerful way to show how organ donors help recipients return to living their everyday lives to the fullest and will forever be a part of their lives.

"Part of Me"

The National University Hospital wanted to celebrate the life saving organ transplants that they perform between living donors and recipients.

To show what a big part the living donors have in the receipts everyday lives – we shot these stop motion executions.

We used real donors and recipients, and depicted the recipient doing their favorite activity – with a little help from the donor. We also shared their stories.

It became a simple but powerful way to show how organ donors help recipients return to living their everyday lives to the fullest and will forever be a part of their lives.

Agency: MullenLowe Singapore

Creative Director: Erick Rosa

Copywriter: Guy Lewis

Art Director: Andrew Ho, Martin Coppola

Client: National University Hospital

Photography: Alvin Tan / Teo Studio

Illustration: Evan Lim / The Rabbit hole Digital Imaging

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