A car like Fiat 500 or “Cinquecento” was designed in the 1960s with simplicity and elegance, that transcended niches and became a household name.
It soon gained a huge fan following, making it fashionable and cool for young people. 60 years later, that affinity continues. Making this little car a timeless legendary pop ICON.
All we need to do is embrace and celebrate this icon in its glorious moments.
Every classic poster and ad from Fiat 500 brought back to life. But we replace the car on it with our LEGO model, respecting the style of every piece. It will be a creative and eclectic visual campaign.