Welcome to the first global passion point campaign for LEGO cars!
We have develop a cross-portfolio campaign for the cars SKU’s that appear across the LEGO City, LEGO Speed Champions, LEGO Technic, and LEGO Creator 3in1, franchises.
Cars are one of the most searched toy online and a passion for a lot of kids and their parents. By delivering one single message to all the cars fans, by bringing together our fantastic and very diverse range of cars.
\We hope you’ll enjoy the ride!
Shopper's key visual.