Welcome to the first global passion point campaign for LEGO cars!
We have develop a cross-portfolio campaign for the cars SKU’s that appear across the LEGO City, LEGO Speed Champions, LEGO Technic, and LEGO Creator 3in1, franchises.
Cars are one of the most searched toy online and a passion for a lot of kids and their parents. By delivering one single message to all the cars fans, by bringing together our fantastic and very diverse range of cars.
\We hope you’ll enjoy the ride!
Shopper's key visual.
Client: The LEGO Agency
Producer: Mette Søgaard Lorenzen
LEGO Creative: Lucas Reynoso Vizcaino & Martin Coppola
Producer: Mette Søgaard Lorenzen
LEGO Creative: Lucas Reynoso Vizcaino & Martin Coppola
Production: HighlyUnlikely
Director: David Mellor
Producer: Alexander Davis
Editor: Laura Cairney-Keize
Director: David Mellor
Producer: Alexander Davis
Editor: Laura Cairney-Keize
VFX: Framestore
VFX Supervisor: Charles Bayliss
CG Supervisor: Mathias Cadyck
2D Supervisor: George Palcut
Creative Director: Ben Cronin
Flame: Paul O’Brien
Animators: Steve Townrow, Joseph Kane
CG Artists: David Cattermole, Alicia Saleh
Lighting and FX artists: Finella Fan, Luca Veronese, Andres Gomez Tollar
2D Artists: Christian Baker, Julia Caram, Reece McFarlane
Asset Lead: Aaron Hunwick
Asset Artists: Joel Savage, Michael John, Tim Gregson, Marnie Pitts, Andrew Butler, Leo Schreiber, Ewa Zych, Bruno Reis Coimbra, Paola Santoro, Alice Roseberry-Haynes
Concept Artist: Daniel Demirdjian
VFX Editors: Nick Feldman, Richard Gao, Jack Hubbard
Colorist: Steffan Perry
Producer: Alexia Paterson
Production Coordinator: Viveka Prabakaran
Production Assistants: Benjamin Michell, Chloe Dunn
VFX Supervisor: Charles Bayliss
CG Supervisor: Mathias Cadyck
2D Supervisor: George Palcut
Creative Director: Ben Cronin
Flame: Paul O’Brien
Animators: Steve Townrow, Joseph Kane
CG Artists: David Cattermole, Alicia Saleh
Lighting and FX artists: Finella Fan, Luca Veronese, Andres Gomez Tollar
2D Artists: Christian Baker, Julia Caram, Reece McFarlane
Asset Lead: Aaron Hunwick
Asset Artists: Joel Savage, Michael John, Tim Gregson, Marnie Pitts, Andrew Butler, Leo Schreiber, Ewa Zych, Bruno Reis Coimbra, Paola Santoro, Alice Roseberry-Haynes
Concept Artist: Daniel Demirdjian
VFX Editors: Nick Feldman, Richard Gao, Jack Hubbard
Colorist: Steffan Perry
Producer: Alexia Paterson
Production Coordinator: Viveka Prabakaran
Production Assistants: Benjamin Michell, Chloe Dunn