The Problem
Most dishwashing detergents focus solely on cleaning power. But for many people who wash dishes daily, the product’s effect on their hands matters just as much. Harsh chemicals often leave hands dry and damaged, especially in markets where beauty and skincare are top priorities.
The Insight
Porcelain dishes aren’t the only thing being washed. Hands go through the same process and if the product is gentle enough, they should come out just as smooth.
The Story We Told
We wanted to dramatize the gentle touch of Sunlight by showing what happens when it cleans not just dishes, but also your skin.
In a minimalist visual series, we photographed elegant porcelain tableware being held by hands that look indistinguishable from the dishes themselves — smooth, flawless, and sculptural.
The idea was simple: Sunlight doesn’t just leave your dishes spotless. It leaves your hands as smooth as porcelain.
Agency: Lowe and Partners Vietnam
ECD: Carlos Camacho
Creative Director: Kumkum Fernando
Art Director: Martin Coppola
Photography: Jeremy Wong