The Problem
In busy kitchens and tight storage spaces, dishes often go from one meal to the next without a proper deep clean.
Even a trace of leftover flavor can ruin the next bite.
Even a trace of leftover flavor can ruin the next bite.
Sunlight wanted to prove its cleaning power in a way people could immediately taste — even without tasting.
The Insight
Leftover flavors are like ghosts.
They haunt the next meal.
And sometimes, they come back in the most unexpected ways.
They haunt the next meal.
And sometimes, they come back in the most unexpected ways.
The Story We Told
We created a striking visual series that made food contamination feel unmistakably wrong.
Each surreal image dramatized what happens when dishwashing fails: the past meal crashes into the present.
With Sunlight, that never happens. Because Sunlight doesn’t just clean dishes —
It erases every trace.
It leaves no memory.
It leaves no memory.
ECD - Carlos Camacho.
Copywritter - Maryzyle Galinato.
Art Direcction - Kumkum Fernando, Martin Coppola.
Picture - Wing Chan / Frame World Vietnam.