An invitation to a fishing compeition that helps you fish.
Every word and picture printed with bait enahncer.
To reel in as many fishermen as possible – they created a flyer that doesn’t just advertise the fishing competition – it helps them fish.
Each flyer is printed with actual fish food – so it functions as a bait enhancer.
The perforated, biodegradable strips of paper are torn off, thrown in the water and used to attract more fish.
The fishing flyer was distributed in major fishing shops and clubs across Singapore.
The fishing flyer that helps you fish was the perfect bait to attract more people to the competition.
It helped the Singapore Red Cross Raise 21,000 thousands dollars for children in need in just one day!