The National University Centre for Organ Transplantation performs life saving liver and kidney transplants between living donors. They wanted to build their relationship with these couples and inspire them to become organ donation advocates.
All donor couples share a scar from the operation. So we commissioned a jeweler to create commemorative rings based on the shapes of the scars.
We presented the donor rings to the couples as a gift that they could wear as a reminder of the life saving transplant.