Direct Asia

This campaign is a refresh of the DirectAsia brand – from a traditionally price-centric one, to a more value and service-based offering. Targeting the younger, more informed and tech-savvy crowd, “Where Happier Matters” speaks of the brand’s ethos. It underpins Direct Asia’s commitment to a “happier” interaction with your motor insurer, at a time where negative industry stereotypes abound.

This campaign is a refresh of the DirectAsia brand – from a traditionally price-centric one, to a more value and service-based offering. Targeting the younger, more informed and tech-savvy crowd, “Where Happier Matters” speaks of the brand’s ethos. It underpins Direct Asia’s commitment to a “happier” interaction with your motor insurer, at a time where negative industry stereotypes abound.
Client: Direct Asia Insurance
Agency: Mullen Lowe SIngapore
ECD: Erick Rosa
Copywriter: Viraj Swaroop
Art Director: Meryke Naude, Martin Coppola
Director: Daniel Reisinger
Production Company: Infinity Squared
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