The Problem
In a saturated streaming market, Catchplay needed to differentiate itself and connect with audiences on a deeper level. The challenge was to highlight what made Catchplay different — and reignite the emotional connection viewers have with great films.The challenge was to convey the unique value of Catchplay’s offerings and rekindle the audience’s passion for movies.
The Insight
People don’t just watch movies; they live them. The emotions, the thrills, the drama — movies are a reflection of our own experiences. By highlighting this connection, Catchplay could position itself not just as a streaming service but as an integral part of the viewer’s life.
The Story We Told
We launched the Love Movies, Live Movies campaign, a series of cinematic spots that blurred the lines between everyday life and movie scenes. Each film depicted ordinary situations — a family dinner, a routine haircut, a quiet evening at home — transformed into dramatic movie moments, complete with suspenseful music, dynamic camera angles, and unexpected twists.
These vignettes showcased how Catchplay brings the magic of movies into the viewer’s daily life, emphasizing that with Catchplay, you’re not just watching movies; you’re living them.
The Outcome
The campaign resonated with audiences, reigniting their love for movies and positioning Catchplay as more than just a streaming platform. It became a part of their daily narrative, enhancing the brand’s visibility and emotional connection with its users.
Because with Catchplay, every moment has the potential to be cinematic.
Executive Creative Director: Erick Rosa
Art Directors: Martin Coppola / Fabio Santos
Copywriter: Jon Ng
Agency Producer: Pamela Phang
Global Account Director: Gonzalo Olivera
Account Manager: Nadrah Rozman
Global Planner: Jonathan Nienaber
Production House: Oriental Films
Director: Charly Gutierrez
Executive Producer: Diego Robino
DOP: Agustin Claramunt
Producer: Veronica Andrich
Art Director: Cecilia Guerriero
Wardrobe: Valentina Luque
Post Production Company: Oriental Films
Music and Sound: La Mayor
Executive Producer (Music & Sound): Federico Moreira