CCA Awards / Gongs 2017
Category: Media - Gongs for Good / Bronze.
PETA - Animals for the Ethical Treatment of People
PETA plays an active role in educating, informing and even fighting, when necessary, to bring to light the ill-treatment of animals. However, well-documented video and photographic evidence have turned into a blind spot for many. Even shocking stats don’t cut through any more. In a scenario where apathy is the enemy, PETA wished to get people to take notice and engage with its message of ethical treatment of animals in the food industry for some of the more common items like milk and foie gras.