"Part of Me"
The National University Hospital wanted to celebrate the life saving organ transplants that they perform between living donors and recipients.
To show what a big part the living donors have in the receipts everyday lives – we shot these stop motion executions.
We used real donors and recipients, and depicted the recipient doing their favorite activity – with a little help from the donor. We also shared their stories.
It became a simple but powerful way to show how organ donors help recipients return to living their everyday lives to the fullest and will forever be a part of their lives.
Agency: MullenLowe Singapore
Creative Director: Erick Rosa
Copywriter: Guy Lewis
Art Director: Andrew Ho, Martin Coppola
Client: National University Hospital
Photography: Alvin Tan / Teo Studio
Illustration: Evan Lim / The Rabbit hole Digital Imaging